Social media is switching things up in 2025! Micro-influencers are stealing the spotlight, TikTok might (or might not) get banned, and AI tools are making life easier— but stealing authenticity! Here’s the full scoop on what’s coming next and how to be best prepared for 2025 in the world of social!
Social Media Updates and Trends in 2025
Buckle up, folks—2025 is set to be wild in the world of social media! Gone are the days of celebrity endorsements and one-size-fits-all content strategies. We’re stepping into an era where authenticity, creativity, and adaptability rule the game. From new platform rivals to continuing short-form video domination, there’s a lot to unpack.
What’s New with Platforms in 2025?
Not all platforms are created equal—so here’s what’s trending (and what’s not) next year:
X, BlueSky, or Threads – Who Will Win?
X (formerly Twitter) has a few rising competitors as we enter the new year. Will X continue to hold it’s own, or will BlueSky and Threads surpass it in popularity?
Our Predictions for 2025
- Short-Form Series > Long-Form Content. Many people are saying long-form content will come back as a key player – but we think series of related short-form content (like episodes of a tv show) will be the more popular alternative. Not only is it easier to produce, but it also encourages more followers to engage and follow the brand, instead of simply watching a video once.
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TikTok either will or won’t get banned. While we don’t know the outcome of whether or not TikTok is banned, if TikTok does stay around, we predict it will turn into an even more massive key player – especially with the introduction of TikTok shop and the rise in popularity of its affiliate programs. Many major brands have already joined TikTok, and micro-influencers are flocking to promote their favorite brands and are eager to accept collabs. This is a powerful force to be reckoned with, with UG content thriving and pushing people to buy directly from within their platform.
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Unique, creative content will take off. Brands like Duolingo or Nutter Butter have taken wild, creative, and even bizarre approaches to their social media marketing – and seen overwhelmingly positive results. Spend 5 minutes browsing their pages and you’ll know what we mean. We expect more brands to follow in their footsteps and think outside the box – or outside the planet – in regards to their social media presence.
- DM Automation Will Expand: Chatbots and tools like ManyChat are only getting smarter, helping brands engage with customers faster and easier. We expect these will continue to be utilized even more in 2025.
Final Thoughts (Or Should We Say Predictions?)
In 2025, social media is a necessity for any business. The social media world in 2025 is all about three things: authenticity, creativity, and connection. Whether you’re a brand or a creator, staying ahead means embracing trends like micro-influencers, short-form content, and AI tools—without losing your human touch.
We can’t wait to see what the new year holds for social media!
