Step 1: Sign in to Google My Business
The first step in creating your Google Business Profile is to sign in to Google My Business. If you don’t have an account, you’ll need to create one. Once logged in, click on the “+ Add Location” or “Get Started” button to begin the setup process.
Step 2: Enter Your Business Information
Provide accurate and detailed information about your business. This includes your business name, address, phone number, website, and category. Ensure that your business name reflects your actual business and that your address and phone number are current.
Google has a wonderful step-by-step walkthrough here.
Step 3: Verify Your Business
Google will need to verify that you are the rightful owner of the business. You can choose to receive a postcard at your business address with a verification code, or you may be eligible for instant verification if you’ve already verified your business through Google Search Console.
Step 4: Optimize Your Business Profile
Once verified, it’s time to optimize your Google Business Profile. Add high-quality photos of your business, including the exterior, interior, and any products or services you offer. Write a compelling business description that accurately represents what you do and what sets you apart.
Step 5: Manage Customer Reviews
Encourage your customers to leave reviews on your Google Business Profile. Respond to both positive and negative reviews professionally and promptly. Engaging with customer feedback builds trust and shows that you value customer opinions.
Step 6: Utilize Additional Features
Explore additional features offered by Google My Business, such as posts, offers, and insights. Regularly update your profile with posts about events, promotions, or new products/services to keep your audience engaged.
Step 7: Monitor and Update
Regularly monitor your Google Business Profile for accuracy. Update your business information whenever there are changes, such as new business hours or a different phone number. Keeping your profile current ensures that customers always have access to the most accurate information.
There you have it! Not too bad, right?
Setting up a Google Business Profile is a fundamental step in enhancing your online presence and attracting more customers!
By following these steps and regularly updating your profile, you’ll not only improve your visibility on Google but also build a positive online reputation for your business.