You’ve decided to start sending a newsletter. You sit down to pick an email platform… and suddenly you’re 27 tabs deep in comparison blogs, demo videos, and pricing breakdowns.
Sound familiar? If you’ve ever stalled out trying to choose “the best” email marketing tool, you’re not alone. The truth is: you don’t need the best platform—you just need the right one for you.
In our work with nonprofits, agencies, and small businesses, we often recommend one of two tools:
They’re both great—but depending on how your brain works (and what your goals are), one might be a better fit.
Start Here: What Do You Actually Need?
Before you compare features or pricing plans, ask yourself:
- Do I want a simple tool to send a monthly update?
- Will I need automations like welcome emails or follow-ups?
- Do I want lots of drag-and-drop templates?
- Will I use this for event signups or promotions?
- Will multiple team members need access?
You don’t have to have all the answers—but knowing what you care about most can help narrow your options quickly.
Two Platforms We Set Up All the Time
We recommend both of these to clients—but for slightly different reasons.
Mailchimp
Great for creatives, startups, or small teams who want flexibility and modern design.
- Drag-and-drop email builder
- Easy-to-use audience tools
- Free tier available
- Good for people who want visual control without tech stress
Constant Contact
Ideal for organizations with events, multiple lists, or fundraising campaigns.
- Event tools and sign-up forms built in
- Great customer support
- Survey and polling features
- Helpful for teams managing different audiences or campaigns
Pick One, Then Keep It Simple
Once you’ve chosen a platform:
- Start with one list
- Create one reusable template
- Send one email per month (you can build from there!)
You don’t need a full-blown strategy to start. You just need a place to show up consistently and share what matters.
You’re Not Behind—You’re Right on Time
You don’t have to be a tech expert to send a great email. You just have to start somewhere.
Whether you pick Mailchimp or Constant Contact, you’re already one step closer to showing up more intentionally for your community.
Need help getting your email marketing off the ground?
That’s one of our favorite things to support. Let’s talk →
