We love a beautiful website as much as the next design-forward team. But here’s the thing: a website that looks good but doesn’t do anything for your organization? That’s just digital window dressing. At Nimbl, we believe your website should work as hard as you do. It should help you:
- Save time
- Reduce confusion
- Build trust
- And nudge people toward taking action, whether that’s donating, signing up, or reaching out
If your site only looks good, but doesn’t function well, it’s time to rethink what your website is really there to do.
Function First, Always
A well-designed website isn’t just about fonts and colors (though we care about those too). It’s about structure, clarity, and intention.
Ask yourself:
If the answer is “no” to any of those, beauty alone won’t fix it.
Form + Function = A Site That Works
Now, the fun part – creating content! Here are some tips to make your blog posts shine:
1. Know Your Audience: Write for your customers. What are their pain points? What do they care about? Your content should answer their questions and provide value.
2. SEO-Friendly Writing: Use relevant keywords naturally throughout your posts. Tools like Google Keyword Planner can help you find the right ones. Don’t forget to include keywords in your titles, headers, and meta descriptions.
3. Engaging Headlines: Your headline is the first thing people see. Make it compelling! Use strong action verbs, numbers, and emotional triggers. For example, “10 Ways to Boost Your Startup’s SEO with a Blog.”
4. Visuals Matter: Use images, infographics, and videos to break up text and make your posts more engaging. Visuals can also help with SEO if you use alt text correctly.
Here’s What We Tell Our Clients:
“If it’s not helping you reach your audience or achieve your goals, it doesn’t need to be on your site.”
That applies to cluttered menus, outdated sidebars, or that calendar widget no one ever clicks. A great website helps both your team and your audience feel more at ease. It takes work off your plate, not adds to it.
The Short Version: A Pretty Website Is Nice. A Smart Website Is Better.
Start by asking what your site is supposed to do for you. Then build around that, with good content, thoughtful design, and tools that make your life easier. And if you’re not sure where to start? That’s where we come in.
Let’s talk about how to make your website work. →
